Core Values

CORE VALUES ARE THE BASIS OF ALL ORGANIZATIONAL DECISION MAKING.
Rather than dictated from on high by executives, core values need to be discovered in person within the tribe. We start each major CultureSync meeting by revisiting key moments from our history and in our personal careers — the ups and the downs. We then explore these moments to see what values they reveal.
For the past three years, we keep coming back to these core values as driving everything we do. We hope they inspire you, too.
VITALITY
Everyone feels fully alive, and gets more energy out of work than they put in. Working in tribes, people unlock and combine their natural strengths, doing what they do best.
PARTNERSHIP
Partners invest in the goals of the others, forming interconnected webs of vital relationships. Greatness comes from setting aside “me” and focusing on “we.” Ironically, partners get more for themselves when their goal is to add as much value as possible to others.
INVENTION
Innovation is an end in itself. New ideas emerge from individual creativity working together, within great tribal cultures. Actionable insights form the basis of future change, and are more valuable than today’s successes.

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