Get Dark Side
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I’m in the early stages of a new book that builds and goes beyond Tribal Leadership and The Three Laws of Performance. This book stems from the realization that there are three types of leaders, and one of these types is exceptionally rare and effective.The first are the “Jimmy Carters” (a reference to his days in the White House). With great respect for the former president, he didn’t seem to have a dark side, and as a result, was a wimpy leader.The second are the “Eliot Spitzers.” With less respect to the former New York governor, some people are possessed by their dark side, taking actions that look insane in the light of public scrutiny. But until their “fall,” this second group appears strong and bold—far more effective than the first type. After the fall, they are never trusted again.The third type are those who tap energy from their dark side, while never succumbing to its temptation. One who has found this sweet spot, but not always stayed there, was Steve Jobs. This third group comes across as having gravitas and higher aspirations—once in a generation leaders. These leaders can play politics better than underminers, but in a way that never loses sight of a noble purpose. This book is all about becoming this third type of leader.In interviews with very prominent people, every single one has described the destruction that comes with fame and quick fortune. Most say that they would never wish these “blessings” on others. And yet the fact remains that these individuals make huge contributions, and somehow stand against the self-destruction of their fame.This book shows the “how” of the dark side: how to find yours, map it, and form a tension with it that becomes an unending source of inspiration, drive, and ambition—all in service of something bigger than yourself. It shows how to play politics and tap your own great gifts, without falling victim to blind spots or self-destruction, that are the ultimate aim of your dark side.
I hope you’ll decide to be a part of the Dark Side adventure. It’s taken a tribe to get this far. It will take a good tribe to make it good. It will take a great tribe to make it great.




