Mega Mashup Series Recording: June 28, 2012
Eric Ries has turned the process of launching a startup into a science—literally. He advocates the scientific method (especially hypothesis testing) as the basis of decision making, rather than using gut instinct. The result is that management becomes systematic and logical. His work is widely known in Silicon Valley. The purpose of this Mega MashUp is to bring his work onto the radar of people in large companies, which often still operate by instinct, unproven assumptions, and old ideas. A scientific approach, combined with Tribal Leadership, can achieve great results in the short term.
Eric Ries is an entrepreneur and author of the popular blog Startup Lessons Learned. He cofounded and served as CTO of IMVU, his third startup. He is a frequent speaker at business events, has advised a number of startups, large companies, and venture capital firms on business and product strategy, and is an entrepreneur-in-residence at Harvard Business School. His Lean Startup methodology has been written about in the New York Times, the Wall Street Journal, the Harvard Business Review, the Huffington Post, and many blogs. He lives in San Francisco. Learn more at theleanstartup.com.