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Most leaders agree that culture is the critical factor in performance, but can’t define it, measure it, or change it. As a result, the few organizations that get culture right seem magical, and people who try to replicate their success usually end up frustrated and cynical. Tribal Leadership shows two simple steps—diagnosis and then the best treatment that leaders take to build cultures that can do things most people think is impossible: out-innovating, outperforming, creating an immunity to scandals, and having mountains of fun in the process.