Tribal Leadership Book

New York Times #1 Bestseller, Wall Street Journal, USA Today Bestseller

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Most leaders agree that culture is the critical factor in performance, but can’t define it, measure it, or change it. As a result, the few organizations that get culture right seem magical, and people who try to replicate their success usually end up frustrated and cynical. This book shows two simple steps—diagnosis and then the best treatment that leaders take to build cultures that can do things most people think is impossible: out-innovating, outperforming, creating an immunity to scandals, and having mountains of fun in the process.

Listen to Dave Logan discuss the Five Stages of Culture

Check out these free tools based on material from the book.

For a lot more free tools, go to our toolbox. Also check out our Mega MashUp recordings in the CS/Academy.

Download the free audiobook of Tribal Leadership.

Discover your core values—the deepest driver of your motivation—by working through the Mountains and Valleys tool.
Take this 2 minute survey to discover the level of your organization’s culture.
By answering a few questions, you’ll know where to focus, and how to get the fastest improvement in your bottom line with the least amount of effort.

Just finished Tribal Leadership, awesome book! Codifies what we instinctually try to do with Zappos culture.
Tony Hsieh, CEO,

Tribal Leadership presents a clear road map for the new reality of managing organizations, careers, and life. This book points to a new paradigm in not just information technology, but also business. It explains what to do in a world where every professional will have an electronic shingle on the Internet to create a vibrant, active network.
Reid Hoffman, Cofounder, Linkedin

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